Marketing Manager
Core
End-to-end B2B marketing for an industrial AI startup, focusing on demand generation and lead creation for technical buyers.
Role type
Full-stack B2B Marketing Manager
Builds
Demand generation engine, website, content, events, webinars, and founder thought leadership
Domain
Industrial AI / Software for Oil & Gas, Chemicals, Energy, Manufacturing
Required skills
B2B marketing strategy, demand generation, SEO, website management, social media, event planning, webinar production, AI tool fluency, technical writing
Preferred skills
Experience in industrial sectors, venture-backed startup environment
Technologies
SEO tools, CMS, marketing analytics platforms, AI agents (e.g., Claude)
Responsibilities
Define marketing strategy and annual plan, manage channel mix and calendar, optimize website for conversion and SEO, execute social media and content calendars, plan and run conferences and webinars, build founder thought leadership, partner with sales on lead handoff
Seniority
Mid-Senior, hands-on IC