Manager Pôle Production H/F
Core
Supervising the end-to-end production cycle of direct marketing campaigns for Renault France, including study, design, deployment, and performance tracking.
Role type
Senior Marketing Operations Manager (Direct Marketing)
Builds
Direct marketing campaigns and CRM processes for Renault France
Domain
Automotive Finance / Direct Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Direct marketing domain expertise, CRM/Marketing automation (Salesforce Marketing Cloud), SQL, JavaScript, AMPScript, HTML, CSS, Team leadership, Project management
Preferred skills
Automotive industry knowledge
Responsibilities
Supervise the full campaign production cycle (brief to reporting), Ensure compliance with management rules and GDPR, Collaborate with marketing, data marketing, and IT teams, Act as France reference for Salesforce Marketing Cloud, Track campaign performance and coordinate content evolutions, Manage team workload and operational organization, Lead and develop the team's skills, Define and follow KPIs
Seniority
Senior, hands-on IC with management responsibilities