Head of Marketing Operations
Core
Architecting automations, integrations, and scaling processes for demand generation and lead acquisition to drive revenue.
Role type
Head of Marketing Operations (senior IC)
Builds
Automated marketing workflows, lead ingestion pipelines, and operational efficiency systems.
Domain
B2B SaaS / Marketing Technology
Required skills
Team leadership, process architecture, vendor negotiation, SQL, ETL/data pipelines, BI tools, low-code platforms, cross-functional collaboration
Preferred skills
Workato, AWS, Retool, Marketo, Salesforce, Looker, entrepreneurial hacker mentality
Technologies
Workato, AWS, Retool, Marketo, Salesforce, Looker
Responsibilities
Hire and manage a high-performance marketing operations team; oversee strategy and acquisition of marketing tools and automations; optimize lead ingestion efficiency; build advanced automations for sales/marketing platforms; negotiate and purchase new software tools; build waterfall processes for lead database purchases.
Seniority
Senior, hands-on IC