(Senior) Sales Controller (m/w/d)
Core
Define, analyze, and optimize sales performance KPIs to provide transparency and data-driven recommendations for the sales team and leadership.
Role type
Senior Sales Controller
Builds
Sales performance reports, KPI dashboards, and strategic analysis
Domain
Sales / Business Operations
Deliverable
dashboards & analysis
Required skills
Sales KPI definition, financial analysis, data visualization, CRM data analysis (Salesforce), Excel, PowerPoint, AI tool usage, cross-functional communication
Preferred skills
Experience with AI tools for process optimization
Technologies
Salesforce, Excel, PowerPoint, AI tools
Responsibilities
Define and develop central sales KPIs; create regular reports and ad-hoc analyses; interpret data to derive actionable recommendations; translate sales data into measures for leadership; act as a liaison between Business Operations, Analytics, and Sales; utilize AI tools to optimize reporting and analysis processes.