PPC Apps Specialist
Core
Drive user acquisition for mobile apps and web platforms via Google App Campaigns and Apple Search Ads, acting as an internal subject matter expert to upskill the marketing team.
Role type
Senior PPC Apps Specialist (Growth Marketing)
Builds
High-ROI application acquisition campaigns and unified App/Web acquisition funnels
Domain
Digital Marketing / Mobile App Acquisition
Required skills
Google App Campaigns, Apple Search Ads, Mobile Measurement Partners (AppsFlyer, Adjust, Singular), A/B testing, Budget Management, Cross-channel attribution, Regulatory compliance
Preferred skills
iGaming sector experience, Engineering/Economics/Statistics degree background
Technologies
Google App Campaigns, Apple Search Ads, AppsFlyer, Adjust, Singular
Responsibilities
Plan, build, launch, and optimize high-ROI application acquisition campaigns; Manage App and Web acquisition funnels for unified tracking; Analyze campaign metrics (CPI, CPA, ROAS, LTV) and reallocate spend; Run continuous A/B tests on ad copy, ASO alignment, and bidding strategies; Partner with Design, Product, BI, and Analytics teams to optimize landing pages and tracking.
Seniority
Mid-Senior, hands-on IC
