Lifecycle Marketing Manager
Core
Own the B2B lifecycle from lead to active merchant, design revenue-driving journeys, and lead the migration from HubSpot to a modern customer engagement platform.
Role type
Senior Lifecycle Marketing Manager (B2B/B2C)
Builds
Merchant acquisition, onboarding, activation, retention, and win-back journeys for a buy-now-pay-later platform.
Domain
Fintech / Payments / B2B SaaS
Required skills
Lifecycle marketing strategy, CRM platform migration, campaign calendar management, A/B testing design, cross-functional leadership, data autonomy, native French writing
Preferred skills
Hands-on experience with Braze or Customer.io, email deliverability setup (SPF/DKIM/DMARC), AI usage in daily work, fintech or retail merchant network experience, Spanish/Italian/German language skills
Technologies
Braze, Customer.io, HubSpot, Salesforce, BigQuery, Looker, Claude Code, Notion, Linear
Responsibilities
Design and run lead nurturing, onboarding, activation, retention, and win-back journeys; Lead the migration off HubSpot to a new platform; Build yearly campaign calendars and always-on journeys; Measure impact via activations, reactivations, and influenced TPV; Align Sales, Account Management, and other teams on shared campaigns.
Seniority
Senior, hands-on IC