Sales Manager - SME (Direct Response)
Core
Strategic client-facing role scaling performance advertising business for SME brands via direct response platforms.
Role type
Senior IC sales manager (direct response AdTech)
Builds
Direct advertiser relationships and campaign scaling for performance marketers
Domain
Digital advertising / AdTech / Programmatic
Required skills
AdTech sales experience, performance marketing expertise, pipeline management, client KPI analysis (CPL/CPA/ROAS/CPI), negotiation, presentation
Preferred skills
Demand platform experience, direct response agency client base, campaign optimization familiarity
Technologies
Outbrain, Teads platform
Responsibilities
Build and manage global pipeline of direct advertisers, drive new business via outreach and demos, pitch value propositions based on client KPIs, collaborate with internal teams for onboarding and campaign success, maintain knowledge of programmatic trends, meet revenue targets
Seniority
Mid-Senior, hands-on IC