Senior User Reach & Lifecycle Manager
Core
Design and execute data-driven user lifecycle strategies, personalized recommendations, and automated engagement across trading scenarios to drive user activation, retention, and trading conversion.
Role type
Senior User Reach & Lifecycle Manager (Leadership Pipeline)
Builds
User engagement strategies, intelligent recommendation systems, and automated cross-channel reach capabilities for a global crypto exchange.
Domain
Cryptocurrency / Digital Finance
Deliverable
product features
Required skills
User lifecycle management, behavioral segmentation, A/B testing, funnel optimization, recommendation logic design, cross-channel orchestration, data analytics, market trend analysis, automated engagement strategy
Preferred skills
Crypto industry experience, trading product knowledge, leadership capabilities
Technologies
Push, Email, Inbox, In-App, Banner, Popup
Responsibilities
Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation; Design personalized engagement strategies and recommendation logic based on user behavior and lifecycle stages; Develop market-triggered engagement strategies based on price movements and trading preferences; Build real-time or near-real-time engagement triggers and optimize message relevance; Establish key performance metrics for user engagement and lifecycle management; Drive measurable improvements in user activation, trading conversion, retention, and reactivation.