Marketing Operations Manager
Core
Own and scale the systems behind the marketing-to-sales pipeline, including lead lifecycle architecture, routing, enrichment, and scoring frameworks to ensure pipeline quality and sales efficiency.
Role type
Marketing Operations Manager (B2B SaaS)
Builds
GTM stack supporting business goals, clean lead flow, and accurate data for sales teams.
Domain
B2B SaaS, Marketing Technology, Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
Lead lifecycle management, Salesforce administration, Marketo expertise, lead routing frameworks, scoring models, data enrichment workflows, martech budget management, cross-functional partnership, AI tool implementation, process optimization
Preferred skills
6sense experience, Qualified experience, intent data platform experience, martech vendor budget management
Technologies
Salesforce, Marketo, Clay, ZoomInfo, Qualified, Groove, Salesloft, 6sense, Factors.ai
Responsibilities
Optimize lead, contact, and account lifecycle processes including MQL/SAL/SQL disposition logic; Manage contact and company level enrichment workflows; Own conversational marketing operations including chat routing and SDR handoff; Manage lead and account scoring models aligned to buying intent; Identify and implement AI-enabled workflows to reduce manual work; Partner with leadership to refine qualification criteria and conversion strategies
Seniority
Mid-Senior, hands-on IC
