GTM Engineer
Core
Owns the systems and plays powering go-to-market motion across Marketing, Sales, and Customer Success for a PLG company.
Role type
GTM Engineer (HubSpot & Automation Specialist)
Builds
Cohesive GTM plays running across HubSpot, Clay, and Unify to drive measurable pipeline and lifecycle impact.
Domain
SaaS / PLG / Go-to-Market Operations
Deliverable
product features
Required skills
HubSpot administration, workflow orchestration, system governance, strategic prioritization, cross-functional partnership, AI tool integration
Preferred skills
SQL fluency, startup scaling experience, AI prompt engineering, HubSpot certifications
Technologies
HubSpot CRM, Clay, Unify, DBeaver, CloudBeaver, Jira, Confluence, WordPress, Claude.ai, Perplexity
Responsibilities
Lead HubSpot administration and orchestration between HubSpot, Clay, and Unify; Identify high-leverage problems and sequence work logically; Design scalable workflows, properties, and integrations; Translate Marketing, Sales, and CS needs into systems and plays; Test, QA, and review output before handoff.
Seniority
Individual Contributor, high ownership
