Associate Director, Paid Social (Remote Canada)
Core
Lead a pod of up to 8 Social Media Strategists to drive paid social advertising campaigns for enterprise B2B clients across LinkedIn, Meta, YouTube, and Reddit.
Role type
Senior Individual Contributor (People Manager)
Builds
Paid social media campaigns and client growth strategies
Domain
B2B Marketing / Digital Advertising
Deliverable
product features
Required skills
LinkedIn Ads, Meta Ads, people management, campaign optimization, ICP research, ad copywriting, bid management, data analysis, client relationship management, strategic storytelling
Preferred skills
B2B agency experience, mid-market or enterprise account success, cross-sell opportunities identification
Technologies
LinkedIn Campaign Manager, Zoominfo, 6Sense, Google Analytics, GA4, Excel
Responsibilities
Set goals for client engagements, ensure adherence to best practices and methodology, support strategists in overcoming roadblocks, manage team performance and development, de-escalate client issues, communicate results to stakeholders
Seniority
Senior, hands-on IC with people management responsibilities