Lifecycle Marketing Manager - 12 month contract
Core
Design and deliver customer journeys and communications across multiple channels to support customers through their banking lifecycle from onboarding to retention.
Role type
Lifecycle Marketing Manager
Builds
Customer communications and engagement journeys for Bankwest banking customers
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Customer journey design, multi-channel communication strategy, stakeholder management, CRM platform usage, data-driven audience targeting, content writing, performance analysis
Preferred skills
Experience with new customer engagement technologies, proactive problem solving
Technologies
CRM platforms, email, SMS, direct mail, in-app messaging, push notifications, Microsoft Office
Responsibilities
Design customer journeys and communications, partner with stakeholders to define needs, develop content across digital and physical channels, analyze performance results to optimize outcomes
Seniority
Individual Contributor