Paid Social Director
Core
Lead paid social strategy, execution, and innovation for ecommerce clients across Meta, TikTok, Pinterest, and other platforms to drive scalable growth.
Role type
Senior IC Paid Social Director (Agency)
Builds
Scalable paid social campaigns and growth strategies for DTC/ecommerce brands
Domain
Digital Performance Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, Meta/TikTok/Pinterest expertise, team leadership, commercial acumen, data-driven decision making, creative testing frameworks, client stakeholder management
Preferred skills
Tertiary qualification in Marketing or Business, experience with incrementality testing and MMM
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, Thoughtful Index
Responsibilities
Own and evolve paid social strategy across major platforms; define best-practice frameworks for account structure and scaling; lead strategic planning for Tier 1 clients; mentor and develop the paid social team; design structured testing frameworks for creative and audiences; champion data-led decision making and advanced attribution.
Seniority
Senior, hands-on IC with leadership responsibilities