Growth Marketing Manager, SMB & Direct
Core
Lead end-to-end marketing programs for SMB and direct-to-merchant segments to drive customer acquisition, activation, retention, and revenue growth.
Role type
Growth Marketing Manager (B2B/B2B2C)
Builds
Scalable multi-channel campaigns, customer lifecycle programs, and integrated marketing strategies for SMB and direct merchant segments.
Domain
Payments, Fintech, Financial Services
Required skills
Growth marketing strategy, multi-channel campaign execution, customer lifecycle management, audience segmentation, performance analytics, agency/vendor management, CRM/marketing automation proficiency, funnel optimization, attribution modeling, stakeholder management
Preferred skills
Agency background, Salesforce/Marketing Cloud experience, Payments/Fintech industry knowledge, customer advocacy program building, experimentation frameworks
Technologies
Salesforce, Marketing Cloud, CRM platforms, Marketing Automation tools, Analytics platforms
Responsibilities
Develop and execute integrated marketing programs; Create and manage marketing strategy and roadmap; Design scalable campaign frameworks; Partner with Sales, Product, and Customer Success teams; Lead audience segmentation and lifecycle strategies; Deliver multi-channel campaigns; Drive testing and optimization initiatives; Own performance reporting and key metrics; Identify growth opportunities through market insights; Strengthen attribution and measurement frameworks; Manage agency and vendor relationships; Support product launches and pricing initiatives; Champion customer-centric approach through journey mapping.
Seniority
Mid-Senior, hands-on IC
