Brand Manager Potato FXT
Core
Drive growth for McCain's largest retail potato portfolio through consumer-led brand strategy, innovation, and integrated marketing campaigns.
Role type
Senior Brand Manager (FMCG/Food)
Builds
Retail potato brand equity, new product launches, and annual brand plans for the ANZ market.
Domain
Fast-Moving Consumer Goods (FMCG), Food & Beverage, Retail
Deliverable
product features
Required skills
Brand portfolio management, new product development (NPD), cross-functional project leadership, commercial acumen, market and consumer insight analysis, integrated marketing campaign execution, stakeholder management
Preferred skills
Agency management, marketing budget management, experience in food and beverage industry
Technologies
None stated
Responsibilities
Develop and execute annual brand plans; leverage consumer and competitive insights to identify growth opportunities; lead cross-functional innovation projects from concept to launch; execute integrated marketing campaigns; partner with Sales, Finance, R&D, and Supply Chain teams; monitor portfolio performance metrics including brand health and profitability; analyze market trends and consumer behaviors; ensure alignment with brand strategy and visual identity guidelines.
Seniority
Senior, hands-on IC