Paid Media Manager - Barcelona

Workfully

Barcelona💼 Full-time🗓 2024-12-15 → 2026-09-23

Core

Execute global paid media strategy to drive traffic and revenue for a Swiss outdoor sports brand.

Role type

Senior Paid Media Manager

Builds

Global paid media campaigns across Google, Meta, and TikTok for an outdoor gear brand

Domain

Outdoor sports / Performance marketing

Deliverable

production ML models | product features | dashboards & analysis | client delivery

Required skills

Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, A/B testing, Excel, PowerPoint, data-driven optimization

Preferred skills

Google Tag Manager, PowerBI, marketing attribution, outdoor industry knowledge

Technologies

Google Ads, Bing Ads, Facebook, Instagram, TikTok Ads, Google Analytics 4, Google Tag Manager, PowerBI

Responsibilities

Execute global paid media strategy, audit account setups, align with eCommerce roadmaps, analyze performance reports, partner with external agencies

Seniority

Senior, hands-on IC

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About Workfully

Workfully is the decentralized hiring & upskilling marketplace. The world's fastest-growing and most innovative companies use Workfully to hire & develop talent globally. Workfully's vision is to give everyone their chance at building a better world. We are hiring for our client, a leading B2B online betting platform that specializes in providing an unparalleled user experience. Their platform offers a dynamic lobby with micro-betting options. As they continue to innovate in the industry, we are supporting to expand of their engineering team. About the Role As a Lead Backend Developer speciali