Senior Lifecycle Specialist
Core
Manage end-to-end CRM strategy and communications to activate customer data, drive retention, and convert first-time users into loyal fans.
Role type
Senior Lifecycle Specialist (Digital Marketing & CRM)
Builds
Personalized user experiences, targeted communications, and retention strategies across email, push notifications, and in-app messages.
Domain
Live entertainment and culture technology
Deliverable
product features
Required skills
CRM strategy execution, multi-channel communication management, customer lifecycle mapping, segmentation, A/B testing, dynamic template optimization, HTML proficiency, data analysis for marketing insights, copywriting
Preferred skills
Experience with Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), commercial acumen, high-pace work management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Develop and execute end-to-end CRM strategy and communications plan; refine multi-channel communications and retention strategies; define customer lifecycle and contact strategies across touch-points; own weekly/monthly reporting and ad-hoc deep dives on campaign metrics.
Seniority
Senior, hands-on IC