Senior CRM Specialist
Core
Design and execute end-to-end CRM strategy and communications plans to activate customer data, drive retention, and convert first-time users into loyal fans.
Role type
Senior CRM Specialist (Digital Marketing)
Builds
Targeted multi-channel communications (email, push, in-app) and data-driven customer lifecycle programs.
Domain
Live entertainment and culture technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, multi-channel communication, Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, copywriting, A/B testing, dynamic templates, behavioral data analysis, campaign metrics tracking
Preferred skills
Mobile and web marketing experience, commercial acumen, time management, team motivation
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage customer data activation and execute CRM strategy; refine multi-channel communications and retention strategies; define customer lifecycle and contact strategies; own weekly/monthly reporting and ad-hoc analysis; optimize CRM flows to drive revenue.
Seniority
Senior, hands-on IC