CRM Manager
Core
Own end-to-end CRM strategy across email, push notifications, and in-app messaging to drive user engagement, retention, and revenue growth for a global live entertainment platform.
Role type
Senior CRM Manager (Team Lead)
Builds
Personalized customer journeys, targeted communications, and data-driven loyalty programs for 300M+ users across 55+ countries.
Domain
Live entertainment, digital marketing, customer lifecycle management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
CRM strategy, team leadership, Salesforce Marketing Cloud, ESP management (Mailchimp, SendGrid, Braze), HTML validation, customer segmentation, lifecycle marketing, CRM automation, A/B testing, data analysis
Preferred skills
Spanish language proficiency, experience in high-growth environments
Technologies
Salesforce Marketing Cloud, Mailchimp, SendGrid, Braze
Responsibilities
Define and evolve the CRM playbook and operating frameworks; lead and develop a team of CRM specialists; oversee technical quality of campaigns and automations; review performance reports and validate insights; act as primary point of contact for cross-functional stakeholders
Seniority
Senior, hands-on IC with team leadership