Lifecycle Email Manager
Core
Own email and lifecycle communication strategy across the customer journey (activation, conversion, engagement, retention, reactivation) to drive user behavior and business impact.
Role type
Lifecycle Email Manager (Marketing)
Builds
Automated lifecycle flows, behavioral triggers, segmentation strategies, and conversion-focused email campaigns.
Domain
SaaS / Subscription / Creative Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, automated journey building, behavioral segmentation, conversion copywriting, A/B testing, deliverability management, data analysis
Preferred skills
Consumer subscription experience, advanced personalization, SQL, multi-channel lifecycle management
Technologies
Braze, Customer.io, Iterable, Klaviyo, HubSpot
Responsibilities
Own lifecycle strategy from signup to reactivation, build automated journeys based on user behavior, create retention and win-back campaigns, segment users by behavior and interests, write conversion-oriented copy, run structured experiments, monitor email health and deliverability, analyze campaign performance to scale impact
Seniority
Mid-level, hands-on IC
