Head of Marketing – Connected Cloud
Core
Lead B2B marketing strategy, pipeline generation, and demand generation for a Connected Cloud practice serving mid-market and enterprise customers.
Role type
Senior leadership marketing leader (Head of Marketing)
Builds
Qualified sales pipeline, demand generation campaigns, and partner co-funded marketing activities
Domain
Cloud services, networking, managed services, and digital transformation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B pipeline building, marketing target ownership, alliance/partner marketing, MDF management, cloud/networking/managed services knowledge, demand generation, ABM, CRM reporting, data analysis
Preferred skills
Public sector marketing, retail/legal/professional services sector knowledge, Microsoft partner programmes, Dynamics 365, Power BI, team leadership
Technologies
Dynamics 365, Power BI
Responsibilities
Own marketing plan, budget, and pipeline targets; deliver lead generation and opportunity creation; manage rolling campaign plans; lead partner marketing relationships; align with sales on lead management and attribution; report on campaign performance and pipeline contribution
Seniority
Senior, hands-on IC with leadership scope