CRM Executive - THG Ingenuity
Core
Lead the delivery of CRM campaigns and manage key performance metrics for a portfolio of global brands.
Role type
CRM Executive
Builds
CRM programmes and consumer communications plans for direct-to-consumer brands
Domain
Digital commerce, Ecommerce, Health & Beauty
Deliverable
product features
Required skills
CRM campaign management, Email campaign creation, Lifecycle development and optimisation, Data-driven mindset, Stakeholder relationship management
Preferred skills
Knowledge of the health and beauty market, Team mentoring, Creative execution coordination
Technologies
Email marketing platforms
Responsibilities
Manage and deliver CRM programmes to retain customers across all stages of the lifecycle, Coordinate the delivery of the consumer communications plan including creative execution and test activity, Maintain and lead relationships with established clients and produce weekly, monthly and quarterly reports, Train, develop and manage the Email Executive team
Seniority
Mid-level, hands-on IC