Senior Inbound Marketing Specialist
Core
Execute end-to-end CRM strategy and communications plans to drive user retention and engagement across email, push notifications, and in-app messages.
Role type
Senior Inbound Marketing Specialist (CRM)
Builds
Personalized customer journeys and retention campaigns for Fever's global user base
Domain
Live entertainment and culture technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, copywriting, A/B testing, dynamic templates, customer lifecycle mapping, data analysis
Preferred skills
Mobile and web marketing experience, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy; refine multi-channel communications; define customer lifecycle and contact strategies; track and analyze campaign success metrics; optimize CRM flows to drive revenue
Seniority
Mid-level, hands-on IC