Senior Customer Lifecycle Specialist
Core
Execute end-to-end CRM strategy and communications plans to drive user retention and engagement across email, push notifications, and in-app messages.
Role type
Senior Customer Lifecycle Specialist (CRM)
Builds
Personalized customer experiences and retention campaigns
Domain
Live entertainment and culture technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, A/B testing, dynamic templates, customer lifecycle mapping, multi-channel communication strategy, data analysis, copywriting
Preferred skills
Mobile and web marketing experience, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data to develop and execute CRM strategy; refine multi-channel communications and retention strategies; define customer lifecycle and contact strategies across touch-points; own weekly/monthly reporting and ad hoc deep dives on campaign performance.
Seniority
Mid-level, hands-on IC