Email Marketing Senior Specialist
Core
Develop and execute end-to-end CRM strategy and communications plans to drive customer retention and revenue across email, push notifications, and in-app messages.
Role type
Senior IC email marketing specialist (CRM)
Builds
Personalized customer engagement campaigns and retention flows
Domain
Live entertainment and events
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, CRM lifecycle management, Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, A/B testing, dynamic templates, data analysis, copywriting
Preferred skills
Mobile marketing, multi-channel communication optimization, consumer behavioral data analysis
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy, refine multi-channel communications, define customer lifecycle and contact strategies, track and analyze campaign success metrics, develop and optimize CRM flows
Seniority
Mid-level, hands-on IC