R&D Media Buyer
Core
Research, test, and launch paid acquisition campaigns across Google UAC, Apple Search Ads, Telegram Ads, and X Ads; own App Store Optimization (ASO) to improve organic visibility and conversion; identify and pilot new traffic sources for iGaming.
Role type
Senior mobile user acquisition specialist (paid media & ASO)
Builds
Paid user acquisition campaigns and optimized app store listings for iGaming platforms
Domain
iGaming / Mobile Gaming
Required skills
Google UAC, Apple Search Ads (ASA), App Store Optimization (ASO), mobile marketing metrics (CPA, ROMI, LTV), MMP/tracking tools (AppsFlyer, Adjust), A/B testing, hypothesis building, competitor analysis
Preferred skills
Telegram Ads, X Ads, AppTweak, ASOMobile, Sensor Tower, experience in regulated/high-competition verticals
Technologies
Google UAC, Apple Search Ads, Telegram Ads, X Ads, AppsFlyer, Adjust, AppTweak, ASOMobile, Sensor Tower
Responsibilities
Research, test, and launch campaigns on Google UAC, Apple Search Ads, Telegram Ads, and X Ads; own App Store Optimization including keyword research, metadata optimization, and creative testing; identify and pilot new traffic sources relevant to iGaming; design and run structured tests to validate new channels; analyze test results and document learnings; manage creative asset feeds and audience signals for automated bidding; monitor competitor ASO strategies and algorithm updates; track and report on channel performance using CPA, ROMI, and conversion metrics
Seniority
Mid-level, hands-on IC
