Director, Growth Analytics
Core
Manage reporting and audience needs for major clients while serving as a consultant to Mediabrands planning stakeholders.
Role type
Director, Growth Analytics
Builds
Automated dashboards, high-value audience segments, and measurement plans for digital media performance.
Domain
Digital media planning and analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Attribution modeling (MTA, regression), Data platforms (Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore), 3rd party data/DMP/DSP management, Audience analytics, MS Excel/PowerPoint
Preferred skills
Presentation development, Leadership and change management, Multi-stakeholder collaboration, Technical sales and solutions design
Technologies
Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, Power BI
Responsibilities
Define digital media performance KPIs and measurement plans, Create and analyze high-value audiences for hyper-targeting, Activate audiences at scale with SBU's and 3rd parties, Manage a team of analytics professionals, Communicate insights to senior leadership
Seniority
Director, hands-on IC with team management