Product Manager, Growth - Lifecycle
Core
Own the end-to-end user journey across owned channels (email, push, in-product messaging) to drive activation, retention, and resurrection for a social AI platform.
Role type
Senior Lifecycle Product Manager (Growth)
Builds
Lifecycle strategies, messaging journeys, deep-linked landing experiences, and measurement systems for a social AI ecosystem.
Domain
Social AI / Consumer Mobile
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle/CRM strategy, SQL, funnel/cohort analysis, A/B testing design, experimentation judgment, cross-functional influence, messaging craft
Preferred skills
AI/consumer-social product experience, localization/multi-market lifecycle, building lifecycle tooling
Technologies
Braze, Iterable, Customer.io, Mixpanel, Amplitude, Hex, Looker
Responsibilities
Own lifecycle roadmap across onboarding to monetization; design and optimize messaging templates and post-click experiences; build evidence-based user journey maps; run experiments to measure retained activity and incremental value; partner with Data and Engineering on instrumentation and campaign delivery; define operating models for scaling lifecycle programs.
Seniority
Senior, hands-on IC
