Senior Paid Search Strategist
Core
Develop and execute strategic SEM/PPC campaigns to drive online visibility, website traffic, and conversions for digital health and e-commerce clients.
Role type
Senior Paid Search Strategist
Builds
SEM/PPC campaigns, ad copy, landing pages, and Quarterly Business Reports (QBRs)
Domain
Digital Marketing / E-commerce / Health Tech
Required skills
SEM strategy, keyword research, budget forecasting, A/B testing, ad copywriting, CRO, data analysis, client communication, team leadership
Preferred skills
SEO, Google Analytics, enterprise feed management
Technologies
Google Ads, Bing Ads, Google Analytics, AI applications, project management systems
Responsibilities
Develop and execute SEM strategies, conduct keyword research and competitive analysis, manage campaign budgets, create and optimize ad copy, set up and optimize landing pages, monitor campaign performance and generate reports, communicate with clients to align on goals and present results
Seniority
Senior, hands-on IC with leadership experience (via careerplan.io/jobs/49-00D-13-27B-88-602-senior-paid-search-strategist-at-outerbox)