Paid Media Strategist Level 2
Core
Develop and execute advanced paid media strategies (search engine marketing, PPC) to drive qualified leads and sales for clients.
Role type
Senior IC paid media strategist (via careerplan.io/jobs/49-00D-0E-175-88-602-paid-media-strategist-level-2-at-outerbox)
Builds
Paid media campaigns across Google Ads, Microsoft Ads, and social platforms
Domain
Digital marketing / Paid search
Required skills
Google Ads, Microsoft Ads, Google Shopping, Paid Social (LinkedIn, Meta), Google Analytics, Looker Studio, Keyword research, A/B testing, Budget management, Data analysis, Client relationship management
Preferred skills
AI tools usage, Consultative approach, Industry trend analysis
Technologies
Google Ads, Microsoft Ads, Google Shopping, LinkedIn Ads, Meta Ads, Google Analytics, Looker Studio, Keyword Planner, ChatGPT
Responsibilities
Plan and execute advanced paid media strategies; Lead quarterly/monthly planning sessions and present strategic roadmaps; Measure and report on campaign performance and lead trends; Conduct competitor and audience analysis; Perform keyword research and analyze creative assets; Manage and optimize budget allocation across channels; Develop and execute A/B testing strategies; Lead client calls and facilitate strategy discussions.
Seniority
Mid-level, hands-on IC