PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation)
Core
Build and optimize Google Ads campaigns to generate high-quality B2B leads for global candidate acquisition.
Role type
Paid Search Specialist (Performance Marketing)
Builds
High-intent Google Search campaigns and paid media initiatives across Meta, LinkedIn, Reddit, X, and TikTok.
Domain
B2B Talent Acquisition / Recruitment Marketing
Required skills
Google Ads campaign management, keyword strategy, bidding strategies, search intent optimization, conversion rate optimization, data analysis, budget scaling, cross-channel paid media management, creative collaboration
Preferred skills
Talent acquisition marketing, recruitment marketing, B2B marketing to professionals, candidate acquisition funnel building, multi-region campaign scaling
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Looker Studio, Mixpanel, Reddit Ads, X Ads, TikTok Ads
Responsibilities
Plan, manage, and optimize Google Ads campaigns; own keyword strategy and bidding; test emerging platforms; manage full campaign lifecycle; partner with creative teams; monitor KPIs (CPL, CPA, ROAS); analyze performance and provide recommendations; build performance dashboards; A/B test ad assets.
Seniority
Mid-level, hands-on IC