Manager, Marketing Operations
Core
Senior Marketing Operations Lead responsible for connecting marketing investment to pipeline outcomes, governing data/processes, and leading the MarTech, Marketing Operations, and Analytics functions.
Role type
Senior Marketing Operations Lead (RevOps)
Builds
End-to-end marketing funnel, MarTech stack architecture, and AI automation workflows
Domain
B2B SaaS Marketing Operations
Deliverable
production ML models | dashboards & analysis | infrastructure
Required skills
Multi-touch attribution, funnel conversion analysis, pipeline forecasting, Pardot, Salesforce, AI/LLM automation, data governance, budget management, vendor selection
Preferred skills
People management, hybrid PLG+SLG motion experience
Technologies
Pardot, Salesforce, Claude, LLMs
Responsibilities
Measure funnel performance and attribute pipeline; act as strategic thought partner to VP of Marketing; design and govern end-to-end funnel; align Marketing and Sales on lifecycle stages and lead routing; lead and develop the MarTech, Marketing Operations, and Analytics teams; own and evolve the MarTech stack; drive AI adoption via agentic workflows; ensure data quality and GDPR compliance; drive adoption of new tools and processes
Seniority
Senior, hands-on IC with team leadership
