Field Marketing Manager (all genders)

## About us Lucanet is the CFO Solution Platform built for modern finance & tax teams, offering an integrated suite of solutions to simplify and automate their most critical finance processes. More than 6,000 companies around the world rely on our easy-to-use, out-of-the-box SaaS platform - from consolidation and financial planning to tax compliance and reporting, ESG reporting, banking and cash management, and more. PE-backed and growing our footprint across global markets. Behind the platform is a global team of 850+ people who care about doing the work well. We challenge each other to push boundaries, move fast without cutting corners, and build solutions that genuinely change how finance & tax leaders operate. If you're looking for a place where your work has real reach - and where your growth is part of the deal - this is it. ## The Role Are you ready to make your mark in one of the most exciting regions in the world? As Field Marketing Manager for the BNL market, you'll join a fast-growing, genuinely international team where your ideas travel fast, your impact is visible, and no two days look the same. This is a rare opportunity to scale field marketing in a high-growth market, working alongside passionate colleagues across APJ and Europe. You'll be responsible for the strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs across the Netherlands and Belgium. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts. ## What you'll do - **Stakeholder Management:** Manage planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential — strong alignment is crucial. - **Event Management:** Plan and execute regional events, trade shows, and webinars to drive engagement and lead generation. B2B (SaaS) and events/tradeshow organisation experience is crucial. - **Campaign Execution:** Execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. Comfortable using generative AI tools (e.g. ChatGPT, Jasper, or similar) to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows. - **Budget Management:** Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence. - **Performance Metrics:** Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives. - **ABM Marketing:** Experience working with sales teams to support rollout of ABM program regionally. ## What you need - Proven experience in field marketing, preferably in the B2B SaaS industry. - Strong understanding of marketing strategies and tactics, with a focus on demand generation and lead generation. - Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. - Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines. - Experience with marketing automation tools and analytics platforms. - Proficiency in using generative AI tools for content creation and reporting. - Strong analytical skills, with the ability to interpret data and make data-driven decisions. - Ability to work independently and as part of a team in a fast-paced environment. ## Nice to Have - Experience with ABM marketing strategies. - Familiarity with ESG reporting and related compliance requirements. - Knowledge of financial and tax processes. - Fluency in Dutch or French, or other regional languages. ## Benefits - Opportunity to work in a fast-growing, international team. - Exposure to cutting-edge SaaS solutions and technologies. - Collaborative and innovative work environment. - Career growth and development opportunities. Discover more about Lucanet as an employer.