Field Marketing Manager (all genders)
Core
Strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs for a B2B SaaS CFO platform in the Netherlands and Belgium.
Role type
Field Marketing Manager
Builds
Regional field marketing programs, partner marketing initiatives, and demand generation campaigns for a finance & tax SaaS platform.
Domain
B2B SaaS / Finance & Tax Technology
Deliverable
product features
Required skills
Field marketing strategy, event/tradeshow organization, marketing automation tools, ABM program execution, budget management, KPI tracking, partner program management, market analysis, generative AI tools usage, vendor management.
Preferred skills
Experience with HubSpot, Lightdash, Salesforce, Gong, matrix organization collaboration.
Technologies
HubSpot, Lightdash, Salesforce, Gong, generative AI tools (ChatGPT, Jasper)
Responsibilities
Manage planning and relationships with internal and external stakeholders; Plan and execute regional events, trade shows, and webinars; Execute and optimize regional marketing campaigns and programs; Manage the budget for regional marketing activities; Establish and track key performance indicators (KPIs); Support rollout of ABM program regionally; Amplify partner marketing programs by providing resources and support; Conduct market analysis to identify opportunities.
Seniority
Mid-level, hands-on IC
