In-App Supply Business Development Manager
Core
Drive new business within the Mobile In-App Supply Ecosystem by identifying, prospecting, and closing partnerships with premium mobile app publishers to expand inventory and drive revenue growth.
Role type
Strategic Business Development Manager (Supply Acquisition)
Builds
Premium In-App inventory and monetization partnerships for global brands
Domain
Digital Advertising / Mobile App Monetization
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Sales/Business Development in mobile app ecosystem, supply acquisition, pipeline management, negotiation, technical discovery of monetization stacks, end-to-end integration management, market intelligence, subject matter expertise in In-App ecosystem
Preferred skills
Network in top-tier mobile gaming or utility app developers, experience with AI-driven performance tools or Dynamic Creative Optimization (DCO), familiarity with Salesforce, Outreach, Similarweb, and mobile measurement platforms (MMPs)
Technologies
MRAID, SDKs, app-ads.txt, OpenRTB, programmatic auctions, Salesforce, Outreach, Similarweb, MMPs
Responsibilities
Identify and close new partnerships with premium mobile app publishers, proactively identify and engage app publishers using a data-driven approach, build and manage a strong pipeline of app partners, deliver compelling value propositions to app publishers, understand publishers' monetization stacks and propose optimal integration strategies, manage the end-to-end integration process for new app partners, work closely with Product and Engineering teams to provide market feedback, monitor competitive monetization solutions, act as the subject matter expert on the In-App ecosystem
Seniority
Mid-level, hands-on IC
