Marketing Lead - Government & Public Sector
Core
Strategic marketing lead driving commercial impact, win rates, and revenue growth for the Public Sector/Government vertical through end-to-end campaign delivery and thought leadership.
Role type
Senior Marketing Business Partner (Public Sector)
Builds
Sector-specific marketing strategies, campaign programs, event programs, and thought leadership assets.
Domain
Professional Services / Government & Public Sector
Deliverable
product features
Required skills
Strategic marketing planning, B2B marketing, Public Sector/Government client focus, multichannel marketing, campaign management, team leadership, budget management, relationship building, business development.
Preferred skills
Business development, account growth, CIM Diploma qualification.
Technologies
Content management platforms, cNPS tools.
Responsibilities
Shape and deliver strategic marketing plans for sector priorities; lead end-to-end delivery of campaign and event programmes; build deep understanding of client challenges and market trends to refine messaging; manage in-sector marketing team; own sector marketing budget; champion consistency and collaboration across sectors; bring sector strategy to life to build alignment and advocacy.
Seniority
Senior, hands-on IC with team management responsibilities.
