Senior Brand Manager (Doritos)
Core
Lead the strategy, performance, and innovation agenda for the Doritos Deploy brand in Türkiye, converting brand vision into growth roadmaps and managing the Formula 1 partnership deployment.
Role type
Senior Brand Manager (FMCG)
Builds
Brand equity, market share, volume, and commercial outcomes for Doritos in Türkiye
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Brand strategy, commercial planning, integrated campaign leadership, financial acumen, stakeholder influence, new product launch management
Preferred skills
Strategic partnership management, rights-based asset management
Technologies
Media planning tools, CRM, data analytics platforms
Responsibilities
Own the annual and multi-year growth roadmap; diagnose category and competitor performance; set commercial agendas for Sales and Trade Marketing; deploy the Formula 1 partnership across all channels; lead integrated campaign execution from brief to shelf; manage A&M budget and resource allocation; commercialize NPDs and LTOs; deliver brand and business KPIs.
Seniority
Senior, hands-on IC