Marketing Manager - Poppi (1 Year Contract)
Core
Lead marketing strategy and execution for the launch and growth of the Poppi brand in Canada, driving volume, revenue, and market share targets.
Role type
Senior Marketing Manager (Consumer Packaged Goods)
Builds
Marketing plans, media strategies, and brand initiatives for Poppi
Domain
Consumer Packaged Goods (CPG), Beverages
Deliverable
product features
Required skills
Consumer marketing strategy, media planning, stakeholder management, team leadership, agency management, brand building, performance monitoring, cross-functional collaboration
Preferred skills
Social-first mindset, cultural trend identification, influencer/creator engagement, strategic thinking
Technologies
None stated
Responsibilities
Lead communication and media strategy; develop and execute marketing plans on time and budget; collaborate with US and Global Poppi teams; partner with Sales and Field Marketing teams; monitor brand performance; manage and develop 1 direct report
Seniority
Senior, hands-on IC with people leadership