B2C Marketing Manager, North America
Core
Own local strategy and execution of consumer-facing campaigns across the US and Canada to drive brand awareness and user adoption for a food waste app.
Role type
Senior B2C Marketing Manager
Builds
Consumer marketing campaigns, brand collaborations, influencer programs, and community engagement strategies.
Domain
Food waste reduction / B2C mobile marketplace
Deliverable
product features
Required skills
Campaign strategy & execution, Brand storytelling, Influencer marketing management, Multi-channel digital marketing, Data-driven optimization, Creative agency oversight
Preferred skills
Experience in high-growth B2C app or mobile-first marketplace
Technologies
TikTok, Instagram, CRM tools
Responsibilities
Own end-to-end campaign strategy and execution; Identify and execute strategic brand partnerships; Manage influencer marketing program from sourcing to ROI tracking; Drive owned social media strategy and content creation; Oversee regional community management; Collaborate with global marketing verticals and analyze performance data.
Seniority
Senior, hands-on IC