Digital Marketing Specialist
Core
Execute end-to-end digital marketing campaigns across paid media, SEO, and content channels to drive B2C ecommerce revenue and B2B lead generation for an online finance training platform.
Role type
Digital Marketing Specialist (Demand Generation)
Builds
Digital marketing campaigns, SEO-optimized content, and paid media assets for B2C and B2B audiences.
Domain
EdTech / Online Finance Training
Required skills
SEO optimization, paid media management, content creation, data analysis, B2B lead generation strategy, cross-functional collaboration
Preferred skills
Technical SEO implementation, programmatic media planning, brand alignment
Technologies
Google Ads, LinkedIn Ads, programmatic media platforms, CMS (implied via on-page optimization)
Responsibilities
Implement on-page SEO enhancements and collaborate with UX/dev teams to drive website improvements; plan and execute paid media campaigns on Google Ads, LinkedIn, and programmatic channels; create digital assets for social platforms; analyze marketing data to shape future strategies; support B2B digital initiatives for 'CFI for Teams'.
Seniority
Mid-level, hands-on IC