Growth Marketing Lead
Core
Senior client-facing role owning high-impact paid social accounts end-to-end, combining media strategy with AI-driven creative intelligence to help brands scale efficiently.
Role type
Senior Growth Marketing Lead (Paid Media)
Builds
Scaled paid social campaigns across Meta, TikTok, and Google for consumer app brands
Domain
AdTech / Performance Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, Meta (Facebook/Instagram) campaign management, TikTok and Google Ads, client relationship management, quarterly business reviews, funnel strategy, offer testing, measurement optimization, data-to-insight translation, presentation and deck building
Preferred skills
Agency or consumer app background, mobile advertising measurement systems (SKAN, AEM, MMPs), managing multiple client accounts in boutique environments
Technologies
Meta Ads, TikTok Ads, Google Ads, SKAN, AEM
Responsibilities
Oversee annual media budgets of $5M to $50M, lead client relationships and strategy sessions, develop growth strategies centered on creative performance, translate performance data into actionable insights, execute optimizations across funnel and measurement, partner with creatives and media buyers to scale campaigns
Seniority
Senior, hands-on IC