Soda Stream: DTC CRM & Loyalty Manager DACH ( m/w/d)
Core
Own the CRM and lifecycle strategy for the DTC business across Germany, Austria, and Switzerland to maximize customer lifetime value, retention, and engagement.
Role type
DTC CRM & Loyalty Manager
Builds
Customer retention and loyalty programs for Soda Stream's direct-to-consumer business in DACH
Domain
Consumer Packaged Goods (CPG) / Beverage / Direct-to-Consumer eCommerce
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, loyalty program management, customer retention, DTC eCommerce, cross-functional collaboration, data analysis, stakeholder management
Preferred skills
Master's degree in Business/Marketing, French language skills
Technologies
Global CRM platforms, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Define and drive CRM and lifecycle strategy across email, loyalty, and touchpoints; Develop and optimize loyalty programs and engagement mechanics; Translate strategies into execution using global CRM tools and external partners; Monitor and analyze lifecycle KPIs (retention, churn, repeat purchase); Align CRM initiatives with commercial priorities and product launches.
Seniority
Mid-level (3–5 years experience)