Senior Brand Manager - Foods (Maternity Cover / 12-month Fixed-Term)
Core
Lead the strategy, performance, and innovation agenda for iconic food brands in Türkiye, ensuring business continuity and accelerating growth.
Role type
Senior Brand Manager (FMCG/Food)
Builds
Local brand strategies, annual plans, integrated communication and activation plans, and new product launches.
Domain
Fast-Moving Consumer Goods (FMCG), Food & Beverages
Deliverable
product features
Required skills
Brand strategy, innovation management, consumer insights, performance analysis, budget management, project management, stakeholder management
Preferred skills
FMCG experience, strategic thinking, commercial acumen
Technologies
N/A
Responsibilities
Own the end-to-end brand agenda ensuring seamless continuity of key priorities and stakeholder relationships. Lead local brand strategies and annual plans translating consumer insights into growth opportunities. Deliver integrated communication and activation plans. Lead the innovation and portfolio agenda from opportunity identification through launch. Monitor brand, category, channel and competitor performance and translate analysis into leadership recommendations.
Seniority
Senior, hands-on IC