eB2B Commercial Activation & Loyalty Manager (24-Month Temporary)
Core
Lead eB2B customer engagement strategy by designing loyalty, communication, and commercial activation initiatives to drive adoption, retention, and digital growth for PepsiCo's B2B customers.
Role type
Senior Manager, eB2B Commercial Activation & Loyalty
Builds
Digital commercial programs, loyalty frameworks, and sales incentive initiatives on the PepsiConnect platform
Domain
FMCG, B2B Digital Sales, Customer Loyalty
Deliverable
product features
Required skills
Digital product/portal management, Commercial strategy, Change management, Stakeholder management, Data analytics, Customer negotiation
Preferred skills
FMCG environment experience, Digital transformation leadership
Technologies
PepsiConnect platform
Responsibilities
Design and optimize loyalty and promotion strategies; Orchestrate the end-to-end digital commercial calendar; Develop and optimize the RVO framework; Implement commercial programs on the PepsiConnect platform; Lead sales transformation incentive programs; Monitor initiative performance and conduct ROI analyses; Manage customer communication and content strategies; Ensure cross-functional alignment between DX, PS, GTM, and commercial teams.
Seniority
Senior, hands-on IC