(Senior) Category Manager E-Commerce (m/w/d)
Core
Drive commercial development of the B2B online shop and steer performance across the digital customer journey to increase leads, conversion, and revenue.
Role type
Senior E-commerce Category Manager (B2B)
Builds
B2B online shop, digital customer journey, sales campaigns, landing pages
Domain
B2B E-commerce, Digital Sales, SaaS
Required skills
B2B E-commerce strategy, digital customer journey optimization, cross-functional stakeholder coordination, data-driven decision making, sales performance analysis, campaign management, CRM management, forecasting
Preferred skills
Salesforce, Anaplan, GenAI/LLM tools
Technologies
Salesforce, Anaplan, GenAI, LLM tools
Responsibilities
Oversee commercial strategy and performance of the B2B online shop; coordinate cross-functional teams (Sales, Marketing, Analytics, Tech); define and execute target-group-specific measures from short-term campaigns to structural changes; optimize digital customer journey for conversion; prepare and present commercial performance reports to management.
Seniority
Senior, hands-on IC
