Responsable Stratégie & exécution du Point de Vente (Marketing & Media), CDD - H/F
Core
Define and deploy an omnichannel shopper & Retail Media activation strategy (in-store + digital) aligned with brand marketing goals and retailer priorities.
Role type
Senior Category Strategy & Execution Manager (Retail Media)
Builds
Retail Media campaigns and shopper activations for FMCG brands
Domain
FMCG, Retail Media, Shopper Marketing
Required skills
Retail Media expertise (in-store/out-of-store), omnichannel campaign planning, shopper activation mechanics, retailer ecosystem knowledge, cross-functional project leadership, ROI tracking, category management
Preferred skills
Experience with independent retail media agencies or retailer ad networks, category management for specific retailers, brand marketing
Technologies
PLV, DOOH, programmatic, digital coupons, apps
Responsibilities
Design annual Retail Media campaign plans per brand, coordinate omnichannel activations, develop 360° activation plans for key retailers, coordinate with Trade Marketing teams, lead multifunctional projects with Shopper/Marketing/Catman/KAM teams
Seniority
Senior, hands-on IC