Senior Digital Specialist
Core
Drive global paid media activation and campaign execution for FMCG brands across baby, beauty, home care, pet, and confectionery verticals.
Role type
Senior Paid Media Specialist (Media Buying)
Builds
Global digital advertising campaigns and media buying strategies for ZURU Edge brands.
Domain
FMCG / Consumer Goods
Required skills
Media buying, Programmatic advertising, Digital campaign management, Test and learn methodologies, Stakeholder management, Cross-functional collaboration, Strategic planning, Data analysis, Platform optimization, Process improvement
Preferred skills
Experience with retail media networks, Programmatic DOOH, Emerging digital platforms
Technologies
Facebook Business Manager, Google Ads, TikTok Ads Manager, The Trade Desk, Meta, Retail Media Networks, Programmatic DOOH
Responsibilities
Develop and implement new media buying strategies and processes; Execute and optimize digital paid media campaigns globally; Collaborate with tech partners and insights teams to shape media strategy; Drive presentation and reporting of campaign performance to brand teams; Challenge current ways of working to adopt new platforms and technologies; Manage campaign execution across multiple markets and time zones.
Seniority
Senior, hands-on IC
