Associate Marketing Manager-Shopper Marketing
Core
Planning and executing holistic omnichannel shopper strategies to drive growth for Quaker and Frito portfolios across large and small format retail partners.
Role type
Associate Marketing Manager (Shopper Marketing)
Builds
Omni-channel strategic programming, custom retail media plans, and e-grocery strategies
Domain
FMCPG (Food, Beverage, Consumer Packaged Goods) / Retail Media
Deliverable
product features
Required skills
Strategic planning, retail media execution, e-grocery strategy, budget management, cross-functional collaboration, business planning integration
Preferred skills
Consumer marketing growth planning, shopper insights analysis, Nielsen tools familiarity
Technologies
Nielsen tools
Responsibilities
Build omni-channel strategic programming to drive growth with largest customers; Develop account specific programs and lead execution of custom retail media plans & e-grocery strategies; Partner with Brand, Customer teams and Retail partners; Support marketing integration in business planning process; Manage Shopper marketing budget
Seniority
Junior/Mid-level, hands-on IC