Brand Sr Coordinator
Core
Execute end-to-end brand strategy and initiatives for Emperador®, a key indulgent brand in the Gamesa portfolio, focusing on innovation, branding, and commercial plans.
Role type
Senior Brand Coordinator
Builds
Brand campaigns, digital strategy, product innovations, and strategic proposals for Emperador®
Domain
FMCG / Food & Beverage / Brand Marketing
Deliverable
product features
Required skills
Brand strategy execution, digital strategy leadership, multi-stakeholder project management, agency/partner management, brand performance analysis, budget management
Preferred skills
Business acumen, strategic thinking beyond execution, data-driven decision making
Technologies
None stated
Responsibilities
Lead end-to-end execution of brand initiatives (campaigns, launches, content) ensuring consistency with Emperador strategy. Lead digital brand strategy in partnership with creative agencies and digital teams. Act as counterpart to cross-functional teams (Commercial, Finance, Insights, Legal) to translate strategy into execution. Lead execution and launches of brand innovations for upcoming years. Analyze brand performance (sales, share, campaign KPIs) and translate into actionable recommendations. Manage brand budget and track investment vs. plan. Support construction of strategic proposals and their translation into specific plans.
Seniority
Senior, hands-on IC