Vice President, Marketing Strategy
Core
Lead operational planning and execution of comprehensive marketing strategies to grow NPR's audience for podcasts, programs, and platforms.
Role type
Senior IC Vice President, Marketing Strategy
Builds
Audience growth initiatives, brand alignment, and cross-channel marketing campaigns for NPR's media portfolio.
Domain
Public media / Digital media marketing
Deliverable
product features
Required skills
Strategic marketing planning, team leadership and mentorship, audience development, competitive landscape analysis, brand positioning, stakeholder partnership management, project workflow management, performance metrics analysis (Nielsen, Cume, AQH), external agency management.
Preferred skills
Public media landscape knowledge, member station collaboration experience, product marketing support, digital design and editorial alignment.
Technologies
Nielsen ratings, Cume, AQH, CTR, mobile app ecosystems, digital display, social media platforms, email lifecycle marketing tools.
Responsibilities
Partner across divisions to identify audience opportunities and propose strategic initiatives; manage and mentor a team of marketing professionals; define target audiences and establish messaging frameworks; maintain consistent brand expression across all channels; develop third-party publisher and brand partnerships; manage external digital ad agencies; measure campaign performance using industry-standard metrics.
Seniority
Senior, hands-on IC
