Manager, Title Marketing - Korea
Core
Strategist and creative lead for 360 marketing campaigns for Netflix original titles (Series, Film & Unscripted) in Korea, driving both local and export-focused strategies.
Role type
Manager, Title Marketing
Builds
360 marketing campaigns for Netflix titles
Domain
Entertainment / Streaming / Korean Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic campaign development, tactical execution, media buying, creative asset management, audience insight analysis, cultural trend identification, shoot leadership, agency management, cross-functional collaboration, stakeholder communication
Preferred skills
Experience at streamers/studios/agencies, innovation in marketing approaches
Technologies
AV/trailers, digital/social, print/out-of-home
Responsibilities
Build successful 360 marketing campaigns from strategy to execution; Drive marketing campaigns in Korea while developing export-focused strategies; Leverage audience insights and campaign data to optimize strategies; Identify culturally relevant opportunities to drive conversation; Support creation of marketing assets including creative development and shoots; Act as liaison to internal cross-functional teams; Manage external agencies; Collaborate with external studios, showrunners, producers, and talent
Seniority
Manager, hands-on IC